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Posted by on in From the Trenches

Breaking abroad

The economic growth of developing countries has seen a huge rise in the number of British businesses dipping their toes in the sometimes daunting waters of overseas business in an attempt to tap into these up and coming markets. When it comes to trying to establish relationships abroad, exhibitions are an extremely effective way to reach prospective B2B clients. Exhibiting abroad however can involve more risks and expense than exhibiting domestically.

The desirable jet-set image that comes with business abroad is an exciting prospect for many. But the difference between coming out as an international business demon and flopping can usually be sourced back to the planning of the event itself. We know that the first show abroad can be stressful and it is not easy to know what to plan for. So before you start looking at hotels and planning your trip to the Burj Khalifa on your day off, here are a few tips on what to consider:

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Posted by on in From the Trenches

The term graphics is often used in a very broad sense when referring to exhibition stand build and design. The graphics on a stand can serve purpose in accompanying product displays, brand messaging or simply just to draw the attention of visitors. Due to the competition for footfall at exhibitions then you can often find that getting the graphics right is crucial to success.

But fear not. We’ve put together a series of blogs to run over the coming weeks based on our experiences to assert some pointers on the good and evil in the world of exhibition stand graphics, so that when it comes to creating the graphics for your stand you will have an idea of what you want to do.

This first instalment is focussed around the use of text in graphics and what to consider to best utilise it for your business aims.

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Posted by on in From the Trenches

Economic conditions over the last five years have been extremely difficult for business in general, but especially for small to mid-sized businesses trying to navigate uncertain times. The trade show business has been no exception, and many companies have closed or been sold off. This consolidation has created more opportunities for organizations like ours.  Based on our ability to quickly change to meet our clients’ evolving requirements, we have been able to grow our business each of the last five years at a consistent and manageable pace without the need to significantly increase expenses. We are optimistic about the future business environment and will continue to build The Tradeshow Network Marketing Group on the principles of putting the customer first while continuing sound financial planning.

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