A blog that covers everything going on in the exhibition world... and a bit of everything else.
With the rise of shows like X Factor and Britain’s Got Talent giving us dancing dogs and women in leotards firing bows with their feet week in week out, consumer’s expectations of live entertainment has gone sky high. Therefore, it is not surprising to see some brands opt for less traditional styles of corporate entertainment in an attempt to differentiate themselves and attract that all crucial customer attention.
Recent shows have seen the feature of such things as corporate graffiti workshops, Haka dancers and even illusionists in place of traditional entertainment. One of the key trends at shows has been customer engagement, with many brands wanting to use customer-focused means of entertainment to get people interacting with the brand. It is important to keep balance of what you want to achieve from the engagement and what you want visitors to take away from it afterwards.
It may seem obvious but it is also a good thing to consider the kind of entertainment you use in relation to what show you are at and the kind of clientele that will attend. For example, if there is likely to be a high number of families at the event then an all inclusive and fun activity like a magician would go down well.
Live experiences can also create new fans online - keep talking to them and you can share a variety of content. A survey from April 2013 also found that 37% of those involved with a live experience will go on to ‘like’, follow or subscribe to the brand page in social media.
Putting on a large scale show that would rival a Pink Floyd concert however is all well and good for some brands. But even if you haven’t got the biggest of budgets, it doesn’t always cost the earth to create an experience that will get tongues wagging and get your business noticed at a show. A low budget is not something that will necessarily hinder a brand’s presence at an exhibition, but a chance to get creative with what you’ve got.
Check out this link to gain some inspiration for your upcoming events… www.pinterest.com/jamespchristian/experiential-marketing-case-studies/