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The main goal of an exhibition stand is to attract and retain visitors. When briefing an exhibition designer or contractor it is important that this main aim is kept in mind – it is important that the stand looks good and is on brand, but this in itself won’t drive the punters….
What is needed is a method of getting people out of the aisles and onto the stand engaging with the brand. A good way to think of this is by creating ‘touchpoints’.
Touchpoints are crucial moments in which visitors will engage with your stand, and make judgments upon your brand. It is important that when you are in the design process to consider touchpoints that will best communicate your brand to visitors.
Employing some form of entertainment after building your stand can be a great way of attracting visitors and striking up an in interest. But with so many options now available to exhibitors and contractors, finding something both original yet relevant to your brand may be a daunting task. We’ve listed below a few different examples of ones that we have found to be successful for stands in the past:
The presence of a musician on your stand can be a massive enticement for some audiences, and finding a quality musician to play at your stand for a modest price is not as hard as you think. A stand we provided for Coopervision enabled us to employ the talents of a local music student from Keele University, who drew a consistent crowd to the stand with her piano playing. This is a good example of how you can find willing musicians from the local scene or educational facilities. It may be a good idea to listen to them first though; a real life Les Dawson probably wouldn’t gain you sort of attention you would like.