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Posted by on in From the Trenches
Freebies at exhibitions - good or bad?

Driving to an exhibition recently, we were listening to the local radio and heard the DJ plugging the event. The exhibition was free of entry and totally accessible to the public. When the DJ was talking about it however it seemed that his promotion of the event mainly encouraged people to attend with the prospect of the freebies that would be available to them. Now I’m not saying that there is anything particularly wrong with this (everyone loves freebies and it’s clearly bringing attention to the show), but it did raise the question in my mind into the benefits of freebies at events and if it is worth companies investing vast amounts of money into them.

 

On the one hand you can see why companies distribute branded freebies at events; they’re easy to design and produce, easy to giveaway and can help to keep you to stick in the memories of prospective customers. However, if they are all going to people who have no ideas what your business does but do know that they want a new USB, can the money spent on making them be justified?

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Posted by on in From the Trenches

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