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Subscribe to this list via RSS Blog posts tagged in event planning

Posted by on in From the Trenches

The term graphics is often used in a very broad sense when referring to exhibition stand build and design. The graphics on a stand can serve purpose in accompanying product displays, brand messaging or simply just to draw the attention of visitors. Due to the competition for footfall at exhibitions then you can often find that getting the graphics right is crucial to success.

But fear not. We’ve put together a series of blogs to run over the coming weeks based on our experiences to assert some pointers on the good and evil in the world of exhibition stand graphics, so that when it comes to creating the graphics for your stand you will have an idea of what you want to do.

This first instalment is focussed around the use of text in graphics and what to consider to best utilise it for your business aims.

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Posted by on in From the Trenches
Pulling a crowd

Employing some form of entertainment after building your stand can be a great way of attracting visitors and striking up an in interest. But with so many options now available to exhibitors and contractors, finding something both original yet relevant to your brand may be a daunting task. We’ve listed below a few different examples of ones that we have found to be successful for stands in the past:

1. Music

The presence of a musician on your stand can be a massive enticement for some audiences, and finding a quality musician to play at your stand for a modest price is not as hard as you think. A stand we provided for Coopervision enabled us to employ the talents of a local music student from Keele University, who drew a consistent crowd to the stand with her piano playing. This is a good example of how you can find willing musicians from the local scene or educational facilities. It may be a good idea to listen to them first though; a real life Les Dawson probably wouldn’t gain you sort of attention you would like.

2. Magic

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Posted by on in From the Trenches

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Posted by on in From the Trenches
Social media buzz - to the event and beyond

Social media is a powerful marketing tool for any business in the modern world, regardless of sector or size. Recent statistics have revealed that 36% of people have posted about a brand on Facebook, and 61% are willing to give feedback on brands and products over Facebook.

But how can this relate to exhibitions? Well, getting people talking about your brand can be a fun and hugely rewarding thing to do. Below we have compiled some points on just why you should take advantage of the buzz that can be created by both social media and events, and how you can do it for your brand:

 

1. Pre-event buzz

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Posted by on in From the Trenches

No need for a bigger boat

 

Exhibiting at a show is a big commitment. Get it right and it’s like fishing with dynamite, get it wrong and it can leave you with an empty net. Here are five websites that will make you look more like Roy Scheider than Roy Cropper:

 

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Posted by on in From the Trenches
Google Glass: Fad or Innovation?

Eric Payne is Senior Director, Operations Analysis at GES

As a fan of all things Google, (I’m pretty sure I have more shared Google docs than I have friends to share them with), I was excited when I started reading press about Google Glass. It’s one of the most recent examples of wearable technologies, and one of the few with a recognizable company behind it. My first thought, what could it mean for face-to-face marketing?

Google Glass is a pair of eyeglass frames, with something that looks like a small USB flash drive hanging off the right side, and visible to the corner of the user’s eye. That small device includes a large amount of memory, a full day battery, a still/video camera, Wi-Fi/Bluetooth, earphone, microphone and display (comparable to a 25” screen placed eight feet away). It replicates what’s available with your phone, but the fundamental difference is the integration into your experience. No more digging for the phone, awkwardly pressing it against your face then typing on a touch screen.

- See more at: http://defyingconvention.ges.com/marketing/google-glass-fad-or-innovation#sthash.cJGpznQ4.dpuf

 

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Posted by on in From the Trenches

We built it, we launched it, they used it and wow…was it ever great!

 

BEMO launch

As you know, from our last few blogs, we recently debuted our newest technology, BusyEvent Mobile at the Gateway to Innovation conference in St. Louis. The event was a huge milestone for us. Not only was it a great experience, but we also learned a LOT!

 

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Posted by on in From the Trenches

Have you ever wondered what it must be like to debut a brand new technology for the first time at a big-time event?

 

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Well, so have we since most of the time we are focused on making sure our technologies offer flawless execution. And, for the last 6 months, we’ve been doing exactly that leading up to Thursday, April 25th when we’ll dive into the deep end and introduce BusyEvent Mobile at the St. Louis Gateway to Innovation Conference. With more than 800 IT and Technology executives in attendance, this isn’t a shakedown cruise . . . it’s the date we’ve been working towards for most of our career’s and since we founded BusyEvent in 2006 when we recognized that someday, one day, mobile would be the future.

 

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Posted by on in From the Trenches

Last month’s “9 Things” blog outlined a number of considerations when making the decision to add a technology element for your event. In the comments, we were asked to expand on the idea to include how social media can be used to enhance this important decisions.

So, while there are a number of factors important to making a technology decision for your event – especially at the last minute – below are the 3 ‘socially impactful’ questions that you should ask yourself when looking at a new event management technology and our reasons why these are incredibly important factors in making a last minute decision.

 

1. Can the attendees connect before, during and after the event?
What would it mean to your event if you provided a channel that encouraged your potential attendees to identify, communicate and connect with each other well before your event began? And, unlike Twitter or Facebook or LinkedIn, that channel was specific to your event and its topics? Even better, the system auto-magically identified and banned spammers? As we already know, by encouraging interaction, you build excitement for the event and enhance the ability for your attendees, speakers and exhibitors to ‘meet’ and begin conducting business weeks prior to opening day! Then, by carrying those connections through the days of the event, getting information, feedback and evaluations post-event is that much easier and a natural component of the conversation rather than being an interruption to the natural post-event activities. When attendees can join the event prior to the actual event date via in the mobile app and can stay in touch after, you enhance the entire social experience.

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Posted by on in From the Trenches

At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google?

Although Google+ didn’t take off and become the next social media must-have that many expected. It still has some great advantages that many people don’t use– and should.

 

1. How do clients search for Event Planners? — Google

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Posted by on in MyBlog

Errol Ahearn is Vice President, Exec Admin - Design & Creative at GES...

For my Wife and I's next date night, I'm planning to take her to a play. Chances are I’ll be thinking a little bit about work (sorry honey!). Why? Because live theater and exhibiting have obvious parallels. For starters, a theater’s stage is strategically lit and filled with props and actors to perform in front of a live audience (just like your exhibit). It’s the nitty-gritty parallels that I find most interesting. You don’t need to be an experienced thespian to know what I’m talking about. Take a minute and think about the most memorable live performance you’ve ever seen. What made it so interesting? The whole experience or a small detail?

The best performances require lots of planning, a great script and clever physical solutions to make it extraordinary. Think of your exhibit in reference to the topics below. What areas of your performance could use improvement?

  1. Actors – Is your exhibit staff well rehearsed and do they know their lines? Did they repeatedly “hit their mark” for that day’s performance? Never underestimate the power of pre-show staff training.
  2. Wardrobe - Is your staff’s apparel unified or is it a free for all? Can visitors quickly identify who’s working your booth and who’s an attendee?
  3. Props - What tools does your staff use to heighten their performance? What “props” need to be redesigned to work better?
  4. Backstage - Does your storage and meeting space contribute to or deter from the show?
  5. Stage - Is your set design a comedy or tragedy? Is your exhibit inviting? What grabs the attendees’ attention enough for them to leave the aisle and enter your space? Can they find you? Remember the rules for creating a visual hierarchy.
  6. Script – Is there a beginning, middle and end to the attendee experience? What’s your pull-thru strategy? What key messages are you relaying through graphics and multimedia?
  7. Debut- Are you putting your company’s newest products and services in the limelight? Does your audience need a visual cue to find it?
  8. The Big Reveal – First, you must engage the attendee then impress them! What pre-show marketing have you done to generate attendance? What in-booth presentations, demonstrations or hands-on activities do you have planned? Check out how Bell Helicopter used marketing to set the stage for their big reveal.
  9. Intermission- Are you using in-booth hospitality to get your audience talking about your performance?
  10. Standing Ovation or Lay an Egg– What measurements are in place to determine outstanding results or attendee feedback?

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Posted by on in From the Trenches

Doug Shockley is Vice President, Global Events at GES

As I board my plane to Beijing, China for another corporate event, I realize that working on international projects has taught me so much, from cultural differences to the unique event management processes that vary in each country. The global journeys my team has been invited on are endless and unique.

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We’ve taken the specific event I’m traveling to now, from Las Vegas to Madrid and now we’re on to China. Here are the five tips you should use before you take the big international leap:

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Posted by on in From the Trenches
9 Ways to Use Twitter for Event Planners

You've probably read 1,879 blogs on how to use Twitter. I know I have. But as an event planner, do you feel that you could be using it more effectively? Maybe you’re a social media maven, or maybe you feel you could use some tips. Either way, these are the 9 ways to use Twitter that we have found helpful and hope you do to!

1. Make a list of people you find influential in the industry- This will enable you to have a real time feed of what people in the industry are up to. Also, if you use Hootsuite or something similar, you can make a feed for a hashtag (#eventprofs, #eventtable are some good event related ones). This can help to inspire ideas as well as to keep conversation flowing.

2. Lots of Tweets and RT’s – If you aren't active on Twitter, people will un-follow you. Keep your page active by being involved in conversations, not just tweeting out your own content. By RT-ing other event industry professionals content as well, you appear as more of an expert. This makes your page into one that someone would go if they want ideas or information.

3. Post any content (blogs, whitepapers, articles) that you post in a link on Twitter – Keep the content flowing! Everything you post anywhere else should also be posted to Twitter.

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Tagged in: event planning
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