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Subscribe to this list via RSS Blog posts tagged in event technology

Posted by on in From the Trenches

The term graphics is often used in a very broad sense when referring to exhibition stand build and design. The graphics on a stand can serve purpose in accompanying product displays, brand messaging or simply just to draw the attention of visitors. Due to the competition for footfall at exhibitions then you can often find that getting the graphics right is crucial to success.

But fear not. We’ve put together a series of blogs to run over the coming weeks based on our experiences to assert some pointers on the good and evil in the world of exhibition stand graphics, so that when it comes to creating the graphics for your stand you will have an idea of what you want to do.

This first instalment is focussed around the use of text in graphics and what to consider to best utilise it for your business aims.

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Posted by on in From the Trenches
That's entertainment

 

 

With the rise of shows like X Factor and Britain’s Got Talent giving us dancing dogs and women in leotards firing bows with their feet week in week out, consumer’s expectations of live entertainment has gone sky high. Therefore, it is not surprising to see some brands opt for less traditional styles of corporate entertainment in an attempt to differentiate themselves and attract that all crucial customer attention.

 

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Posted by on in From the Trenches
Social media buzz - to the event and beyond

Social media is a powerful marketing tool for any business in the modern world, regardless of sector or size. Recent statistics have revealed that 36% of people have posted about a brand on Facebook, and 61% are willing to give feedback on brands and products over Facebook.

But how can this relate to exhibitions? Well, getting people talking about your brand can be a fun and hugely rewarding thing to do. Below we have compiled some points on just why you should take advantage of the buzz that can be created by both social media and events, and how you can do it for your brand:

 

1. Pre-event buzz

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Posted by on in From the Trenches
Google Glass: Fad or Innovation?

Eric Payne is Senior Director, Operations Analysis at GES

As a fan of all things Google, (I’m pretty sure I have more shared Google docs than I have friends to share them with), I was excited when I started reading press about Google Glass. It’s one of the most recent examples of wearable technologies, and one of the few with a recognizable company behind it. My first thought, what could it mean for face-to-face marketing?

Google Glass is a pair of eyeglass frames, with something that looks like a small USB flash drive hanging off the right side, and visible to the corner of the user’s eye. That small device includes a large amount of memory, a full day battery, a still/video camera, Wi-Fi/Bluetooth, earphone, microphone and display (comparable to a 25” screen placed eight feet away). It replicates what’s available with your phone, but the fundamental difference is the integration into your experience. No more digging for the phone, awkwardly pressing it against your face then typing on a touch screen.

- See more at: http://defyingconvention.ges.com/marketing/google-glass-fad-or-innovation#sthash.cJGpznQ4.dpuf

 

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Posted by on in From the Trenches

We built it, we launched it, they used it and wow…was it ever great!

 

BEMO launch

As you know, from our last few blogs, we recently debuted our newest technology, BusyEvent Mobile at the Gateway to Innovation conference in St. Louis. The event was a huge milestone for us. Not only was it a great experience, but we also learned a LOT!

 

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