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Subscribe to this list via RSS Blog posts tagged in exhibit design

Posted by on in From the Trenches

The term graphics is often used in a very broad sense when referring to exhibition stand build and design. The graphics on a stand can serve purpose in accompanying product displays, brand messaging or simply just to draw the attention of visitors. Due to the competition for footfall at exhibitions then you can often find that getting the graphics right is crucial to success.

But fear not. We’ve put together a series of blogs to run over the coming weeks based on our experiences to assert some pointers on the good and evil in the world of exhibition stand graphics, so that when it comes to creating the graphics for your stand you will have an idea of what you want to do.

This first instalment is focussed around the use of text in graphics and what to consider to best utilise it for your business aims.

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Posted by on in From the Trenches

Economic conditions over the last five years have been extremely difficult for business in general, but especially for small to mid-sized businesses trying to navigate uncertain times. The trade show business has been no exception, and many companies have closed or been sold off. This consolidation has created more opportunities for organizations like ours.  Based on our ability to quickly change to meet our clients’ evolving requirements, we have been able to grow our business each of the last five years at a consistent and manageable pace without the need to significantly increase expenses. We are optimistic about the future business environment and will continue to build The Tradeshow Network Marketing Group on the principles of putting the customer first while continuing sound financial planning.

Check out our entire blog article @ http://www.thetradeshownetwork.com/trade-show-blog/bid/104293/Trade-Show-Exhibit-Industry-Outlook-for-2014

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Posted by on in From the Trenches

The main goal of an exhibition stand is to attract and retain visitors. When briefing an exhibition designer or contractor it is important that this main aim is kept in mind – it is important that the stand looks good and is on brand, but this in itself won’t drive the punters….

What is needed is a method of getting people out of the aisles and onto the stand engaging with the brand. A good way to think of this is by creating ‘touchpoints’.

Touchpoints are crucial moments in which visitors will engage with your stand, and make judgments upon your brand. It is important that when you are in the design process to consider touchpoints that will best communicate your brand to visitors.

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Posted by on in From the Trenches
Pulling a crowd

Employing some form of entertainment after building your stand can be a great way of attracting visitors and striking up an in interest. But with so many options now available to exhibitors and contractors, finding something both original yet relevant to your brand may be a daunting task. We’ve listed below a few different examples of ones that we have found to be successful for stands in the past:

1. Music

The presence of a musician on your stand can be a massive enticement for some audiences, and finding a quality musician to play at your stand for a modest price is not as hard as you think. A stand we provided for Coopervision enabled us to employ the talents of a local music student from Keele University, who drew a consistent crowd to the stand with her piano playing. This is a good example of how you can find willing musicians from the local scene or educational facilities. It may be a good idea to listen to them first though; a real life Les Dawson probably wouldn’t gain you sort of attention you would like.

2. Magic

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Posted by on in From the Trenches
Freebies at exhibitions - good or bad?

Driving to an exhibition recently, we were listening to the local radio and heard the DJ plugging the event. The exhibition was free of entry and totally accessible to the public. When the DJ was talking about it however it seemed that his promotion of the event mainly encouraged people to attend with the prospect of the freebies that would be available to them. Now I’m not saying that there is anything particularly wrong with this (everyone loves freebies and it’s clearly bringing attention to the show), but it did raise the question in my mind into the benefits of freebies at events and if it is worth companies investing vast amounts of money into them.

 

On the one hand you can see why companies distribute branded freebies at events; they’re easy to design and produce, easy to giveaway and can help to keep you to stick in the memories of prospective customers. However, if they are all going to people who have no ideas what your business does but do know that they want a new USB, can the money spent on making them be justified?

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Posted by on in From the Trenches
That's entertainment

 

 

With the rise of shows like X Factor and Britain’s Got Talent giving us dancing dogs and women in leotards firing bows with their feet week in week out, consumer’s expectations of live entertainment has gone sky high. Therefore, it is not surprising to see some brands opt for less traditional styles of corporate entertainment in an attempt to differentiate themselves and attract that all crucial customer attention.

 

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Posted by on in From the Trenches
Social media buzz - to the event and beyond

Social media is a powerful marketing tool for any business in the modern world, regardless of sector or size. Recent statistics have revealed that 36% of people have posted about a brand on Facebook, and 61% are willing to give feedback on brands and products over Facebook.

But how can this relate to exhibitions? Well, getting people talking about your brand can be a fun and hugely rewarding thing to do. Below we have compiled some points on just why you should take advantage of the buzz that can be created by both social media and events, and how you can do it for your brand:

 

1. Pre-event buzz

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Posted by on in From the Trenches

No need for a bigger boat

 

Exhibiting at a show is a big commitment. Get it right and it’s like fishing with dynamite, get it wrong and it can leave you with an empty net. Here are five websites that will make you look more like Roy Scheider than Roy Cropper:

 

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Posted by on in From the Trenches
Google Glass: Fad or Innovation?

Eric Payne is Senior Director, Operations Analysis at GES

As a fan of all things Google, (I’m pretty sure I have more shared Google docs than I have friends to share them with), I was excited when I started reading press about Google Glass. It’s one of the most recent examples of wearable technologies, and one of the few with a recognizable company behind it. My first thought, what could it mean for face-to-face marketing?

Google Glass is a pair of eyeglass frames, with something that looks like a small USB flash drive hanging off the right side, and visible to the corner of the user’s eye. That small device includes a large amount of memory, a full day battery, a still/video camera, Wi-Fi/Bluetooth, earphone, microphone and display (comparable to a 25” screen placed eight feet away). It replicates what’s available with your phone, but the fundamental difference is the integration into your experience. No more digging for the phone, awkwardly pressing it against your face then typing on a touch screen.

- See more at: http://defyingconvention.ges.com/marketing/google-glass-fad-or-innovation#sthash.cJGpznQ4.dpuf

 

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Posted by on in MyBlog

Errol Ahearn is Vice President, Exec Admin - Design & Creative at GES...

For my Wife and I's next date night, I'm planning to take her to a play. Chances are I’ll be thinking a little bit about work (sorry honey!). Why? Because live theater and exhibiting have obvious parallels. For starters, a theater’s stage is strategically lit and filled with props and actors to perform in front of a live audience (just like your exhibit). It’s the nitty-gritty parallels that I find most interesting. You don’t need to be an experienced thespian to know what I’m talking about. Take a minute and think about the most memorable live performance you’ve ever seen. What made it so interesting? The whole experience or a small detail?

The best performances require lots of planning, a great script and clever physical solutions to make it extraordinary. Think of your exhibit in reference to the topics below. What areas of your performance could use improvement?

  1. Actors – Is your exhibit staff well rehearsed and do they know their lines? Did they repeatedly “hit their mark” for that day’s performance? Never underestimate the power of pre-show staff training.
  2. Wardrobe - Is your staff’s apparel unified or is it a free for all? Can visitors quickly identify who’s working your booth and who’s an attendee?
  3. Props - What tools does your staff use to heighten their performance? What “props” need to be redesigned to work better?
  4. Backstage - Does your storage and meeting space contribute to or deter from the show?
  5. Stage - Is your set design a comedy or tragedy? Is your exhibit inviting? What grabs the attendees’ attention enough for them to leave the aisle and enter your space? Can they find you? Remember the rules for creating a visual hierarchy.
  6. Script – Is there a beginning, middle and end to the attendee experience? What’s your pull-thru strategy? What key messages are you relaying through graphics and multimedia?
  7. Debut- Are you putting your company’s newest products and services in the limelight? Does your audience need a visual cue to find it?
  8. The Big Reveal – First, you must engage the attendee then impress them! What pre-show marketing have you done to generate attendance? What in-booth presentations, demonstrations or hands-on activities do you have planned? Check out how Bell Helicopter used marketing to set the stage for their big reveal.
  9. Intermission- Are you using in-booth hospitality to get your audience talking about your performance?
  10. Standing Ovation or Lay an Egg– What measurements are in place to determine outstanding results or attendee feedback?

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