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Subscribe to this list via RSS Blog posts tagged in social media

Posted by on in From the Trenches
That's entertainment

 

 

With the rise of shows like X Factor and Britain’s Got Talent giving us dancing dogs and women in leotards firing bows with their feet week in week out, consumer’s expectations of live entertainment has gone sky high. Therefore, it is not surprising to see some brands opt for less traditional styles of corporate entertainment in an attempt to differentiate themselves and attract that all crucial customer attention.

 

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Posted by on in From the Trenches
Social media buzz - to the event and beyond

Social media is a powerful marketing tool for any business in the modern world, regardless of sector or size. Recent statistics have revealed that 36% of people have posted about a brand on Facebook, and 61% are willing to give feedback on brands and products over Facebook.

But how can this relate to exhibitions? Well, getting people talking about your brand can be a fun and hugely rewarding thing to do. Below we have compiled some points on just why you should take advantage of the buzz that can be created by both social media and events, and how you can do it for your brand:

 

1. Pre-event buzz

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Posted by on in From the Trenches

We built it, we launched it, they used it and wow…was it ever great!

 

BEMO launch

As you know, from our last few blogs, we recently debuted our newest technology, BusyEvent Mobile at the Gateway to Innovation conference in St. Louis. The event was a huge milestone for us. Not only was it a great experience, but we also learned a LOT!

 

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Posted by on in From the Trenches

Last month’s “9 Things” blog outlined a number of considerations when making the decision to add a technology element for your event. In the comments, we were asked to expand on the idea to include how social media can be used to enhance this important decisions.

So, while there are a number of factors important to making a technology decision for your event – especially at the last minute – below are the 3 ‘socially impactful’ questions that you should ask yourself when looking at a new event management technology and our reasons why these are incredibly important factors in making a last minute decision.

 

1. Can the attendees connect before, during and after the event?
What would it mean to your event if you provided a channel that encouraged your potential attendees to identify, communicate and connect with each other well before your event began? And, unlike Twitter or Facebook or LinkedIn, that channel was specific to your event and its topics? Even better, the system auto-magically identified and banned spammers? As we already know, by encouraging interaction, you build excitement for the event and enhance the ability for your attendees, speakers and exhibitors to ‘meet’ and begin conducting business weeks prior to opening day! Then, by carrying those connections through the days of the event, getting information, feedback and evaluations post-event is that much easier and a natural component of the conversation rather than being an interruption to the natural post-event activities. When attendees can join the event prior to the actual event date via in the mobile app and can stay in touch after, you enhance the entire social experience.

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Posted by on in From the Trenches

At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google?

Although Google+ didn’t take off and become the next social media must-have that many expected. It still has some great advantages that many people don’t use– and should.

 

1. How do clients search for Event Planners? — Google

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