Last month’s “9 Things” blog outlined a number of considerations when making the decision to add a technology element for your event. In the comments, we were asked to expand on the idea to include how social media can be used to enhance this important decisions.
So, while there are a number of factors important to making a technology decision for your event – especially at the last minute – below are the 3 ‘socially impactful’ questions that you should ask yourself when looking at a new event management technology and our reasons why these are incredibly important factors in making a last minute decision.
1. Can the attendees connect before, during and after the event?
What would it mean to your event if you provided a channel that encouraged your potential attendees to identify, communicate and connect with each other well before your event began? And, unlike Twitter or Facebook or LinkedIn, that channel was specific to your event and its topics? Even better, the system auto-magically identified and banned spammers? As we already know, by encouraging interaction, you build excitement for the event and enhance the ability for your attendees, speakers and exhibitors to ‘meet’ and begin conducting business weeks prior to opening day! Then, by carrying those connections through the days of the event, getting information, feedback and evaluations post-event is that much easier and a natural component of the conversation rather than being an interruption to the natural post-event activities. When attendees can join the event prior to the actual event date via in the mobile app and can stay in touch after, you enhance the entire social experience.