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Posted by on in From the Trenches
Pulling a crowd

Employing some form of entertainment after building your stand can be a great way of attracting visitors and striking up an in interest. But with so many options now available to exhibitors and contractors, finding something both original yet relevant to your brand may be a daunting task. We’ve listed below a few different examples of ones that we have found to be successful for stands in the past:

1. Music

The presence of a musician on your stand can be a massive enticement for some audiences, and finding a quality musician to play at your stand for a modest price is not as hard as you think. A stand we provided for Coopervision enabled us to employ the talents of a local music student from Keele University, who drew a consistent crowd to the stand with her piano playing. This is a good example of how you can find willing musicians from the local scene or educational facilities. It may be a good idea to listen to them first though; a real life Les Dawson probably wouldn’t gain you sort of attention you would like.

2. Magic

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Posted by on in From the Trenches
Freebies at exhibitions - good or bad?

Driving to an exhibition recently, we were listening to the local radio and heard the DJ plugging the event. The exhibition was free of entry and totally accessible to the public. When the DJ was talking about it however it seemed that his promotion of the event mainly encouraged people to attend with the prospect of the freebies that would be available to them. Now I’m not saying that there is anything particularly wrong with this (everyone loves freebies and it’s clearly bringing attention to the show), but it did raise the question in my mind into the benefits of freebies at events and if it is worth companies investing vast amounts of money into them.

 

On the one hand you can see why companies distribute branded freebies at events; they’re easy to design and produce, easy to giveaway and can help to keep you to stick in the memories of prospective customers. However, if they are all going to people who have no ideas what your business does but do know that they want a new USB, can the money spent on making them be justified?

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Posted by on in From the Trenches
That's entertainment

 

 

With the rise of shows like X Factor and Britain’s Got Talent giving us dancing dogs and women in leotards firing bows with their feet week in week out, consumer’s expectations of live entertainment has gone sky high. Therefore, it is not surprising to see some brands opt for less traditional styles of corporate entertainment in an attempt to differentiate themselves and attract that all crucial customer attention.

 

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Posted by on in From the Trenches
Google Glass: Fad or Innovation?

Eric Payne is Senior Director, Operations Analysis at GES

As a fan of all things Google, (I’m pretty sure I have more shared Google docs than I have friends to share them with), I was excited when I started reading press about Google Glass. It’s one of the most recent examples of wearable technologies, and one of the few with a recognizable company behind it. My first thought, what could it mean for face-to-face marketing?

Google Glass is a pair of eyeglass frames, with something that looks like a small USB flash drive hanging off the right side, and visible to the corner of the user’s eye. That small device includes a large amount of memory, a full day battery, a still/video camera, Wi-Fi/Bluetooth, earphone, microphone and display (comparable to a 25” screen placed eight feet away). It replicates what’s available with your phone, but the fundamental difference is the integration into your experience. No more digging for the phone, awkwardly pressing it against your face then typing on a touch screen.

- See more at: http://defyingconvention.ges.com/marketing/google-glass-fad-or-innovation#sthash.cJGpznQ4.dpuf

 

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Posted by on in From the Trenches

We built it, we launched it, they used it and wow…was it ever great!

 

BEMO launch

As you know, from our last few blogs, we recently debuted our newest technology, BusyEvent Mobile at the Gateway to Innovation conference in St. Louis. The event was a huge milestone for us. Not only was it a great experience, but we also learned a LOT!

 

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