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Economic conditions over the last five years have been extremely difficult for business in general, but especially for small to mid-sized businesses trying to navigate uncertain times. The trade show business has been no exception, and many companies have closed or been sold off. This consolidation has created more opportunities for organizations like ours. Based on our ability to quickly change to meet our clients’ evolving requirements, we have been able to grow our business each of the last five years at a consistent and manageable pace without the need to significantly increase expenses. We are optimistic about the future business environment and will continue to build The Tradeshow Network Marketing Group on the principles of putting the customer first while continuing sound financial planning.
Check out our entire blog article @ http://www.thetradeshownetwork.com/trade-show-blog/bid/104293/Trade-Show-Exhibit-Industry-Outlook-for-2014
No need for a bigger boat
Exhibiting at a show is a big commitment. Get it right and it’s like fishing with dynamite, get it wrong and it can leave you with an empty net. Here are five websites that will make you look more like Roy Scheider than Roy Cropper:
Errol Ahearn is Vice President, Exec Admin - Design & Creative at GES...
For my Wife and I's next date night, I'm planning to take her to a play. Chances are I’ll be thinking a little bit about work (sorry honey!). Why? Because live theater and exhibiting have obvious parallels. For starters, a theater’s stage is strategically lit and filled with props and actors to perform in front of a live audience (just like your exhibit). It’s the nitty-gritty parallels that I find most interesting. You don’t need to be an experienced thespian to know what I’m talking about. Take a minute and think about the most memorable live performance you’ve ever seen. What made it so interesting? The whole experience or a small detail?
The best performances require lots of planning, a great script and clever physical solutions to make it extraordinary. Think of your exhibit in reference to the topics below. What areas of your performance could use improvement?
- Actors – Is your exhibit staff well rehearsed and do they know their lines? Did they repeatedly “hit their mark” for that day’s performance? Never underestimate the power of pre-show staff training.
- Wardrobe - Is your staff’s apparel unified or is it a free for all? Can visitors quickly identify who’s working your booth and who’s an attendee?
- Props - What tools does your staff use to heighten their performance? What “props” need to be redesigned to work better?
- Backstage - Does your storage and meeting space contribute to or deter from the show?
- Stage - Is your set design a comedy or tragedy? Is your exhibit inviting? What grabs the attendees’ attention enough for them to leave the aisle and enter your space? Can they find you? Remember the rules for creating a visual hierarchy.
- Script – Is there a beginning, middle and end to the attendee experience? What’s your pull-thru strategy? What key messages are you relaying through graphics and multimedia?
- Debut- Are you putting your company’s newest products and services in the limelight? Does your audience need a visual cue to find it?
- The Big Reveal – First, you must engage the attendee then impress them! What pre-show marketing have you done to generate attendance? What in-booth presentations, demonstrations or hands-on activities do you have planned? Check out how Bell Helicopter used marketing to set the stage for their big reveal.
- Intermission- Are you using in-booth hospitality to get your audience talking about your performance?
- Standing Ovation or Lay an Egg– What measurements are in place to determine outstanding results or attendee feedback?
Doug Shockley is Vice President, Global Events at GES…
As I board my plane to Beijing, China for another corporate event, I realize that working on international projects has taught me so much, from cultural differences to the unique event management processes that vary in each country. The global journeys my team has been invited on are endless and unique.
We’ve taken the specific event I’m traveling to now, from Las Vegas to Madrid and now we’re on to China. Here are the five tips you should use before you take the big international leap: